Frequently Asked Questions

General Questions

What is Msghub?

Msghub is an AI-powered CPaaS (Communications Platform as a Service) that consolidates six messaging channels—WhatsApp, SMS, RCS, Email, Instagram DMs, and Web Chat—into a single unified platform. It includes an AI chatbot, visual flow builder, SMPP gateway, multi-tenant management, and built-in billing.

Who should use Msghub?

Msghub is designed for:

• E-commerce brands — Order confirmations, cart recovery, delivery updates
• Fintech companies — OTPs, transaction alerts, compliance-ready messaging
• Healthcare providers — Appointment reminders, lab results, patient communication
• Agencies & resellers — White-label CPaaS for your customers
• Any business sending SMS, WhatsApp, or email at scale

How is Msghub different from Twilio?

Msghub offers:

• 6 channels in 1 API — Twilio requires separate integrations for SMS, WhatsApp, Email
• Zero message markup — Bring your own vendor or use ours, no markup either way
• AI chatbot built-in — Twilio doesn't include chatbot or automation
• Visual flow builder — No-code automation with 22 node types
• White-label option — Twilio doesn't offer white-label
• SMPP gateway — Twilio doesn't support SMPP
• Self-hosted option — Twilio is SaaS only

How is Msghub different from Intercom or Zendesk?

Msghub is a messaging platform, not a customer support platform. We focus on:

• Sending campaigns and notifications (SMS, WhatsApp, Email, RCS)
• Automating customer communication with flows and AI
• Integrating with your existing tools (CRM, e-commerce, automation platforms)

Intercom and Zendesk are support platforms focused on ticketing and team collaboration. You can use Msghub alongside them.

Pricing & Plans

Is there a free trial?

Yes! We offer a live demo instance so you can test the full platform. Contact us and we'll have it ready within 48 hours. No credit card needed.

What's the difference between Monthly and Perpetual?

Aspect	Monthly	Perpetual
Price	$350/month	$3,000 one-time
Commitment	Cancel anytime	Lifetime usage
White-label	No	Yes
Break-even	N/A	~9 months
Updates	Included	12 months included

Choose Monthly if you want flexibility. Choose Perpetual if you plan to use Msghub long-term or want to white-label it.

Can I switch from Monthly to Perpetual?

Yes. We'll credit your monthly payments toward the perpetual license.

Do I need my own SMS/WhatsApp vendor?

Not necessarily. You can:

1. Bring your own — Connect MSG91, Kaleyra, Gupshup, or any SMPP provider. You pay the vendor directly.
2. Use Msghub's routes — We provide SMS and WhatsApp at cheaper rates. No markup either way.

How many tenant accounts can I create?

Unlimited. Every plan includes unlimited multi-tenant accounts with row-level security. Each tenant is fully isolated.

What happens after the 12-month update period on Perpetual?

Your license continues working forever. After 12 months, you can optionally renew for continued updates at a reduced rate. But there's no pressure — the platform keeps running as-is.

Can I white-label Msghub?

Yes, with the Perpetual or Enterprise plans. You get:

• Your own domain
• Your branding (logo, colors, fonts)
• Your pricing and billing
• Your support email

Perfect for agencies and resellers building their own CPaaS.

Features & Capabilities

What are the 6 messaging channels?

1. SMS — Bulk SMS campaigns and OTPs
2. WhatsApp — Template messages, rich media, interactive buttons
3. RCS — Rich cards with images, carousels, read receipts
4. Email — Drag-and-drop campaigns with tracking
5. Instagram DMs — Receive and respond to customer DMs
6. Web Chat — Embeddable chat widget on your website

Can I send messages from one API endpoint?

Yes. All 6 channels use the same REST API endpoint. Just change the channel parameter:

curl -X POST https://your-msghub.com/api/v1/messages/send \
  -H "X-API-Key: mk_live_..." \
  -d '{"channel": "sms", "to": "+919876543210", "body": "Hi!"}'

Change "channel" to "whatsapp", "email", "rcs", "instagram", or "web_chat" — same endpoint.

What is SMPP and why does it matter?

SMPP (Short Message Peer-to-Peer) is the telecom-grade protocol used by carriers internally. It handles 1,000+ transactions per second, while HTTP APIs top out at 30-50 per second. Use SMPP for:

• OTPs (must arrive in under 3 seconds)
• Flash sales (50K messages in 50 seconds)
• Emergency alerts
• High-volume bursts

How fast are message deliveries?

• SMS via SMPP: Under 3 seconds
• SMS via HTTP: 5-30 seconds
• WhatsApp: 2-5 seconds (depends on recipient's phone)
• Email: Instant
• RCS: 2-5 seconds
• Instagram DM: Instant

Can I schedule messages?

Yes. You can schedule campaigns to send at a specific date and time, or use the flow builder to schedule multi-step sequences.

Does Msghub have an AI chatbot?

Yes. The AI chatbot:

• Answers customer questions from your knowledge base
• Resolves 80% of queries without human intervention
• Works across all 6 channels
• Supports Claude, GPT-4, or Gemini (switch anytime)
• Hands off to human agents when needed
• Remembers conversation history across channels

What is the flow builder?

The flow builder is a visual, no-code tool for building automation sequences. It has:

• 22 node types — Triggers, actions, logic, AI decisions
• Triggers — Cart abandoned, order shipped, webhook, scheduled time, keyword
• Actions — Send SMS/WhatsApp/Email, API calls, AI response, agent assignment
• Logic — If/else, AI decisions, wait delays, A/B testing, loops

Can I integrate Msghub with my CRM?

Yes. Msghub integrates with:

• Zoho CRM
• HubSpot
• Odoo
• Shopify
• Any platform via REST API + webhooks

Can I integrate Msghub with n8n or Zapier?

Yes. Msghub has native integrations with:

• n8n — HTTP Request node + webhook triggers
• Zapier — REST Hook triggers and actions
• Make — Native module
• Activepieces, Pipedream, Node-RED — Via HTTP API

Deployment & Infrastructure

Is Msghub cloud-hosted or self-hosted?

Both. You can:

• Cloud-hosted — Msghub manages infrastructure (Monthly/Perpetual/Enterprise)
• Self-hosted — Docker Compose on your own infrastructure (Perpetual/Enterprise)

Can I deploy Msghub on my own server?

Yes, with the Perpetual or Enterprise plan. We provide Docker Compose setup for easy deployment on your infrastructure.

What are the infrastructure requirements?

For self-hosted deployment:

• Docker — Docker Engine 20.10+
• Database — PostgreSQL 12+
• Cache — Redis 6+
• Storage — 50GB+ for logs and media
• CPU — 4+ cores recommended
• RAM — 8GB+ recommended

Is there a multi-region deployment option?

Yes, with the Enterprise plan. We can deploy Msghub across multiple regions with HA clustering for global coverage and redundancy.

What's the uptime SLA?

• Monthly/Perpetual — Best-effort (no SLA)
• Enterprise — Custom SLA (99.9%, 99.95%, or 99.99%)

Compliance & Security

Is Msghub DLT compliant?

Yes. Msghub includes:

• DLT compliance — TRAI-ready templates
• DND handling — Automatic opt-out management
• Consent tracking — Record customer consent
• Audit trails — Every message logged with timestamp and status

Is Msghub HIPAA compliant?

Msghub can be configured for HIPAA compliance with the Enterprise plan. Contact us for details.

Is Msghub SOC 2 certified?

Yes. Msghub is SOC 2 Type II certified. Audit reports available upon request.

How is my data secured?

• Encryption in transit — TLS 1.2+ for all connections
• Encryption at rest — AES-256 for database and storage
• Row-level security — Multi-tenant data isolation
• Access controls — Role-based permissions
• Audit logs — All actions logged and auditable

Can I delete my data?

Yes. You can delete contacts, campaigns, and flows anytime. Data deletion is permanent and cannot be undone.

Support & Onboarding

What support do I get?

• Monthly — Email support
• Perpetual — Email support + priority onboarding
• Enterprise — Dedicated account manager + Slack/Teams support

How long does onboarding take?

• Demo instance — 24-48 hours
• Monthly/Perpetual — 24-48 hours
• Enterprise — Custom timeline with dedicated team

Can I get training on Msghub?

Yes. We offer:

• Video tutorials — Self-paced learning
• Documentation — Comprehensive guides
• Live demos — See Msghub in action
• Onboarding calls — Walk through setup with our team (Perpetual+)

What if I have a technical issue?

Contact support:

• Email — support@msghub.info
• Response time — Within 24 hours (Monthly), within 4 hours (Enterprise)

Integration Questions

How do I integrate Msghub with Shopify?

1. Install the Msghub app from the Shopify App Store
2. Authorize Msghub to access your Shopify store
3. Set up automation:
   • Order confirmations → WhatsApp
   • Cart abandonment → Email
   • Shipping updates → SMS
4. Done! Msghub will automatically send messages for each event

How do I integrate Msghub with n8n?

1. In n8n, create an HTTP Request node
2. Set:
   • Method: POST
   • URL: https://your-msghub.com/api/v1/messages/send
   • Headers: X-API-Key: mk_live_...
   • Body: JSON with channel, to, message
3. Test and deploy

See n8n Integration for detailed examples.

How do I integrate Msghub with Zapier?

1. In Zapier, add an action: Msghub → Send Message
2. Map fields:
   • Phone → Your trigger data
   • Channel → SMS/WhatsApp/Email
   • Message → Your trigger data
3. Test and turn on the Zap

See Zapier Integration for detailed examples.

Still Have Questions?

• Email us — support@msghub.info
• Schedule a demo — msghub.info/contact
• Browse docs — Check the full documentation