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What is Msghub?

Msghub is an AI-powered Communications Platform as a Service (CPaaS) that consolidates six messaging channels—WhatsApp, SMS, RCS, Email, Instagram DMs, and Web Chat—into a single unified platform. Instead of juggling multiple tools for different channels, you manage all customer conversations from one dashboard, powered by intelligent automation and AI.

The Problem Msghub Solves

Most growing businesses face a fragmented messaging landscape:

  • Multiple tools: Separate platforms for SMS, WhatsApp, email, Instagram, and chat
  • Scattered conversations: Agents switching between 5+ tabs to respond to customers
  • Missed messages: No unified inbox means slower response times and lost revenue
  • Manual workflows: Cart recovery, OTPs, and notifications require manual setup in each tool
  • High costs: Paying for multiple subscriptions plus per-message markups

Every missed order confirmation, delayed OTP, and unread promo is revenue walking out the door.

How Msghub Works

Msghub puts six messaging channels, an AI chatbot, and a telecom-grade SMPP gateway under one roof. Your messages land in milliseconds, your agents see one unified inbox, and your AI handles 80% of customer queries automatically.

The Six Channels

SMS & SMPP — Send bulk SMS campaigns or fire OTPs that land in under 3 seconds via SMPP (1,000 TPS). Perfect for flash sales, emergency alerts, and time-sensitive notifications.

WhatsApp Business — Connect via Meta Cloud API. Send template messages, rich media, interactive buttons, and campaign broadcasts. Msghub handles the 24-hour conversation window automatically.

RCS Messaging — Rich cards with images, carousels, suggested actions, and read receipts delivered natively on Android. No app download needed—it's like iMessage for your brand.

Email Campaigns — Drag-and-drop email builder with open tracking, click tracking, bounce handling, and one-click unsubscribe. Manage email alongside SMS and WhatsApp in the same dashboard.

Instagram DMs — Customers DM your brand on Instagram. Those messages land in Msghub alongside SMS and WhatsApp conversations. Route them to your AI chatbot or a human agent.

Web Chat Widget — Drop a script tag on your site and get a fully customizable chat widget. Visitors get instant answers from your AI chatbot, with seamless handoff to human agents.

Core Features

Unified Inbox

Every message—SMS, WhatsApp, RCS, Email, Instagram, or web chat—lands in the same inbox. Your agents see one queue, not six. No more switching between tabs.

AI Chatbot

Your AI agent lives across all channels. It answers product questions, qualifies leads, books appointments, and resolves 80% of customer queries without human intervention. The chatbot is knowledge-base grounded, so it answers from your data, not hallucinations. Choose between Claude, GPT-4, or Gemini—no vendor lock-in.

Visual Flow Builder

Build complex automation sequences without writing code. 22 node types let you create triggers (cart abandoned, order shipped, webhook received), actions (send SMS/WhatsApp/Email, API calls, AI responses), and logic (if/else, AI decisions, A/B testing). The AI decision node analyzes customer context in real-time and picks the best action.

SMPP Gateway

1,000 TPS (transactions per second) via SMPP—the same protocol telecom operators use internally. While HTTP APIs top out at 30-50 messages per second, SMPP handles high-volume bursts. Perfect for OTPs, flash sales, and emergency alerts.

Multi-Tenant Management

Create unlimited isolated tenant accounts with row-level security. Each tenant's data, contacts, campaigns, and billing are completely separate. Ideal for agencies and resellers.

Built-in Billing

Razorpay integration lets you set your own pricing with credit packages, subscription plans, and coupons. Charge your customers directly from the platform.

White-Label Rights

With the Perpetual and Enterprise plans, you get full white-label rights. Your domain, your brand, your logo, your colors. Turn Msghub into your own branded CPaaS business.

REST API & Webhooks

One API endpoint sends SMS, WhatsApp, RCS, Email, or Instagram DM. Real delivery tracking comes back via webhooks—you know exactly which messages were delivered, read, failed, or bounced.

Who Uses Msghub

E-Commerce & Retail

Order confirmations land in WhatsApp in 5 seconds. Cart recovery sequences run automatically. Delivery updates come as RCS rich cards with tracking maps. Flash sales reach 50,000 customers via SMPP in 50 seconds.

Banking & Fintech

Login OTPs arrive in under 3 seconds via SMPP. Transaction alerts include real-time delivery reports. Account statements come via email with open tracking for audit trails. DLT compliance and DND handling are built in.

Healthcare & Clinics

Appointment reminders via WhatsApp reduce no-shows by 40%. Lab results notify patients on WhatsApp (consent-gated). The AI chatbot handles symptom pre-screening and appointment booking. Full audit trails for compliance.

Agencies & SMS Resellers

White-label the entire platform under your brand. Create unlimited client accounts with isolated data. Set your own pricing and billing. Turn Msghub into your own CPaaS business.

Pricing

Monthly Plan: $350/month (cancel anytime). All 6 channels, SMPP, AI chatbot, flow builder, multi-tenant management, REST API, and continuous updates.

Perpetual License: $3,000 one-time. Everything in Monthly, plus white-label rights, lifetime usage (no recurring fees), 12 months of updates, and priority onboarding. Break-even in ~9 months vs monthly.

Enterprise: Custom pricing. Everything in Perpetual, plus dedicated server provisioning, custom SLA with guaranteed uptime, custom integrations, dedicated account manager, and priority support.

Key Differentiators

  • One API, Six Channels: Other tools need separate integrations for SMS, WhatsApp, Email, RCS. Msghub sends all six from one endpoint.
  • No Per-Message Markup: Bring your own SMS gateway and WhatsApp Business API, or use ours at cheaper rates. Either way, we never mark up your message costs.
  • Knowledge-Base Grounded AI: The chatbot reads your FAQs, policies, and product docs. It answers from your data, not hallucinations.
  • 1,000 TPS SMPP: Telecom-grade throughput for high-volume messaging. HTTP APIs can't compete.
  • Full White-Label: Own the platform under your brand. Ideal for resellers and enterprises.
  • Self-Hosted Option: Docker Compose deployment on your own infrastructure. Your data, your control.

Next Steps

Ready to get started? Check out the Quick Start guide to set up your first account and send your first message.

Want to understand pricing in detail? See Pricing & Plans.

Have questions? Browse our FAQ or contact us for a live demo.