Pricing & Plans

Msghub offers three pricing models to fit businesses of all sizes. Every plan includes all 6 messaging channels, the AI chatbot, SMPP gateway, flow builder, and REST API. No per-feature add-ons, no per-message markup.

Plan Comparison

Feature	Monthly	Perpetual	Enterprise
Price	$350/month	$3,000 one-time	Custom
Billing	Monthly, cancel anytime	Lifetime usage	Custom terms
Break-even	N/A	~9 months vs monthly	N/A
All 6 Channels	✓	✓	✓
SMPP Gateway (1,000 TPS)	✓	✓	✓
AI Chatbot	✓	✓	✓
Flow Builder (22 nodes)	✓	✓	✓
Multi-Tenant (unlimited)	✓	✓	✓
REST API + Webhooks	✓	✓	✓
CRM Integrations	✓	✓	✓
Razorpay Billing	✓	✓	✓
Continuous Updates	✓	✓	✓
White-Label Rights	✗	✓	✓
Lifetime Usage	✗	✓	✓
12 Months Updates	✗	✓	✓
Priority Onboarding	✗	✓	✓
Dedicated Server	✗	✗	✓
Custom SLA	✗	✗	✓
Custom Integrations	✗	✗	✓
Dedicated Account Manager	✗	✗	✓
Priority Support	✗	✗	✓
Multi-Region HA	✗	✗	✓

Monthly Plan — $350/month

Best for: Startups, small businesses, and teams testing Msghub.

What's Included

All 6 messaging channels (SMS, WhatsApp, RCS, Email, Instagram, Web Chat)
SMPP Gateway — 1,000 TPS for high-volume messaging
AI Chatbot — Claude, GPT-4, or Gemini (switch anytime)
Visual Flow Builder — 22 node types for automation
Unlimited multi-tenant accounts with row-level security
Full REST API + Webhooks with real delivery tracking
CRM integrations (Zoho, HubSpot, Odoo, Shopify)
Razorpay billing + credit system for your customers
Continuous updates and patches
Email support

Flexibility

Cancel anytime — no long-term commitment
Scale up to Perpetual anytime (credit applied)
Add more users or contacts as you grow

Message Costs

Bring your own SMS gateway and WhatsApp Business API, or use Msghub's routes at cheaper rates. Zero markup either way — you only pay for the messages you send, not for the platform.

Perpetual License — $3,000 one-time

Best for: Agencies, resellers, enterprises, and teams building a CPaaS business.

What's Included

Everything in Monthly, plus:

Full white-label rights — Your domain, your brand, your logo, your colors
Lifetime usage rights — No recurring fees, platform is yours forever
12 months of updates — New features, patches, and improvements included
Priority setup & onboarding — Dedicated team to get you running
Self-hosted option — Docker Compose deployment on your infrastructure

White-Label Benefits

Custom domain (e.g., messaging.yourcompany.com)
Your branding throughout the platform
Your logo and colors
Your terms of service and privacy policy
Your pricing and billing
Your support email and branding

Ideal For

Telecom resellers — Offer Msghub as your own CPaaS to customers
ISPs — Add messaging to your service portfolio
Agencies — White-label for your clients
Enterprises — Own the platform, no SaaS dependency

Break-Even Analysis

At $350/month, the perpetual license breaks even in ~9 months. After that, you own the platform with no recurring costs.

Example: An agency using Msghub for 12 months would spend $4,200 on monthly plans. With the perpetual license at $3,000, they save $1,200 in year one and $4,200+ every year after.

Update Policy

Your license includes 12 months of updates. After 12 months, you can:

Continue using the platform as-is (it keeps working)
Optionally renew for continued updates at a reduced rate
No pressure — the platform is yours either way

Enterprise Plan — Custom Pricing

Best for: Large enterprises, mission-critical deployments, and custom requirements.

What's Included

Everything in Perpetual, plus:

Dedicated server provisioning — Your own infrastructure, not shared
Architecture review — Our team designs the optimal setup for your scale
Custom SLA — Guaranteed uptime (99.9%, 99.95%, or 99.99%)
Custom integrations — Build connectors to your internal systems
API development — Custom endpoints for your specific needs
Dedicated account manager — Your point of contact for all needs
Priority support — Slack/Teams channel with guaranteed response times
Multi-region deployment — HA clusters across regions for redundancy

When to Choose Enterprise

You need guaranteed uptime (SLA)
You're sending millions of messages per day
You have custom integration requirements
You need dedicated support
You want multi-region deployment for global coverage
You're building a mission-critical system

Pricing

Message Costs

Bring Your Own Vendor

Connect your existing SMS gateway (MSG91, Kaleyra, Gupshup, etc.) and WhatsApp Business API. You pay the vendor directly, Msghub doesn't mark up the costs.

Advantages:

Lowest cost if you already have vendor relationships
Full control over routing and failover
No dependency on Msghub for message delivery

Use Msghub's Routes

Use Msghub's SMS and WhatsApp messaging at cheaper rates than most vendors. No markup — you pay exactly what we pay.

Advantages:

Simpler setup (no vendor account needed)
Competitive pricing
Automatic failover between carriers
One invoice for platform + messages

Zero Markup Guarantee

Whether you bring your own vendor or use ours, Msghub never marks up message costs. You only pay for the platform subscription and the actual messages sent.

Frequently Asked Questions

Is there a free trial?

Yes! We offer a live demo instance so you can test the full platform. Contact us and we'll have it ready within 48 hours. No credit card needed.

Can I switch plans?

Absolutely. You can upgrade from Monthly to Perpetual anytime. We'll credit your monthly payments toward the perpetual license.

What happens if I cancel?

Monthly: Your access ends at the end of the billing cycle. No early termination fees.
Perpetual: You own the platform forever. Cancellation doesn't apply.

Do I need my own SMS/WhatsApp vendor?

Not necessarily. You can connect your own SMS gateway (MSG91, Kaleyra, Gupshup, or any SMPP provider) and WhatsApp Business API. But we also provide SMS and WhatsApp messaging at cheaper rates — so you can use our routes if you prefer. Either way, we never add markup to your message costs.

How many tenant accounts can I create?

Unlimited. Every plan includes unlimited multi-tenant accounts with row-level security. Each tenant is fully isolated — their data, contacts, campaigns, and billing are completely separate.

What happens after the 12-month update period on Perpetual?

Your license and platform continue working forever — it's yours. After 12 months, you can optionally renew for continued updates and new features at a reduced rate. But there's no pressure — the platform keeps running as-is.

Can I white-label Msghub as my own CPaaS business?

Absolutely. The Perpetual and Enterprise plans include full white-label rights. Your domain, your brand, your pricing. Set up credit packages and subscriptions for your clients with the built-in Razorpay billing. Several agencies and telecom resellers already run Msghub under their own brand.

What's SMPP and why does it matter?

SMPP (Short Message Peer-to-Peer) is the telecom-grade protocol used by carriers internally. While HTTP APIs top out at 30-50 messages per second, SMPP handles 1,000+ TPS. If you're sending OTPs, time-sensitive alerts, or running flash sales to millions of customers, SMPP is the difference between messages arriving in 2 seconds vs 30.

How is Msghub different from Twilio?

Feature	Twilio	Msghub
Channels	SMS, WhatsApp, Email (separate)	6 channels, 1 API
Hosting	SaaS only	Cloud or self-hosted
Delivery webhooks	Manual setup per channel	Built-in, all channels
Contact management	None	Full CRM, segments, tags
Cost model	Per-message markup	Zero markup
SMPP support	No	1,000 TPS
AI chatbot	No	Built-in with flow builder
White-label	No	Yes (Perpetual+)

What support do I get?

Monthly: Email support
Perpetual: Email support + priority onboarding
Enterprise: Dedicated account manager + Slack/Teams support + guaranteed response times

Ready to Get Started?

Choose your plan and contact us to get started. We'll have you set up within 48 hours.

Want to test first? Request a demo.
Ready to go? Choose Monthly or Perpetual.
Need custom setup? Talk to our Enterprise team.