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E-Commerce & Retail

Msghub is built for e-commerce. Send order confirmations in 5 seconds, recover abandoned carts, track deliveries, and run flash sales to millions of customers.

Order Confirmations

Instant WhatsApp Confirmation

When a customer places an order, send WhatsApp confirmation immediately:

Flow:

Trigger: Order Placed
  ↓
Send WhatsApp: Order confirmation template
  - Order number
  - Amount
  - Estimated delivery
  - Tracking link

Result: Customer receives confirmation in 5 seconds via WhatsApp (98% open rate)

SMS Backup

If WhatsApp fails, send SMS:

Trigger: Order Placed
  ↓
Send WhatsApp: Order confirmation
  ↓
Wait: 2 hours
  ↓
If not delivered:
  Send SMS: Order confirmation

Cart Recovery

3-Step Recovery Sequence

Recover abandoned carts with a 3-step sequence:

Step 1: Immediate WhatsApp (1 hour after abandonment)

"Hey! You left items in your cart. Here's 10% off to complete your order: [link]"

Step 2: Email Follow-Up (24 hours later)

Subject: Your cart is waiting
Body: Rich email with cart items, images, and discount code

Step 3: SMS Final Nudge (72 hours later)

"Your 10% off expires tonight. Complete your order before midnight: [link]"

Result: 34 carts recovered, $4,280 revenue recovered, 23.9% conversion rate

Flow Configuration

Trigger: Cart Abandoned (after 1 hour)
  ↓
If cart value > $100:
  Send WhatsApp: 15% discount
Else:
  Send WhatsApp: 10% discount
  ↓
Wait: 24 hours
  ↓
Send Email: Cart reminder with discount
  ↓
Wait: 48 hours
  ↓
Send SMS: Final nudge
  ↓
Apply Tag: "cart_recovery_attempted"

Delivery Updates

Real-Time Tracking

Send delivery updates via RCS rich cards:

When order ships:

Send RCS: Rich card with:
- Product image
- Tracking number
- Estimated delivery date
- Tracking map
- "Leave feedback" button

When out for delivery:

Send SMS: "Your order is out for delivery. ETA: 4 PM today"

When delivered:

Send WhatsApp: "Your order has arrived! Leave feedback: [link]"

Flash Sales

High-Volume SMS Campaigns

Send 50,000 SMS in 50 seconds via SMPP:

Campaign:

Message: "Flash sale! 50% off everything. Shop now: [link]"
Recipients: 50,000 VIP customers
Channel: SMS via SMPP (1,000 TPS)
Result: 50,000 delivered in 50 seconds

Flow:

Trigger: Flash sale starts
  ↓
Send SMS: Flash sale announcement (via SMPP)
  ↓
Wait: 2 hours
  ↓
Send WhatsApp: Reminder to VIP customers
  ↓
Wait: 4 hours
  ↓
Send Email: Final call

Product Recommendations

AI-Powered Recommendations

Use AI to recommend products based on browsing history:

Flow:

Trigger: Customer browses product
  ↓
Wait: 24 hours
  ↓
AI Decision: Analyze browsing history
  ├─ Viewed laptop → Recommend accessories
  ├─ Viewed headphones → Recommend cases
  └─ Viewed phone → Recommend chargers
  ↓
Send WhatsApp: Personalized recommendation

Win-Back Campaigns

Re-Engage Dormant Customers

Target customers who haven't purchased in 30 days:

Flow:

Trigger: Scheduled (weekly)
  ↓
Find contacts: Last purchase > 30 days ago
  ↓
Send WhatsApp: "We miss you! Here's 20% off"
  ↓
Wait: 7 days
  ↓
If no purchase:
  Send Email: "Exclusive offer just for you"
  ↓
Apply Tag: "win_back_attempted"

Customer Reviews

Request Reviews After Delivery

Ask customers to leave reviews:

Flow:

Trigger: Order Delivered
  ↓
Wait: 2 days
  ↓
Send WhatsApp: "How was your experience? Leave a review: [link]"
  ↓
If review received:
  Send SMS: "Thanks for the review! Here's 10% off your next order"

Loyalty Program

Reward Repeat Customers

Reward customers for repeat purchases:

Flow:

Trigger: Customer makes 3rd purchase
  ↓
Send WhatsApp: "You're a VIP! Here's 20% off your next order"
  ↓
Apply Tag: "vip_customer"
  ↓
Add to segment: "VIP customers"

Inventory Alerts

Notify Customers When Back in Stock

Alert customers when out-of-stock items are back:

Flow:

Trigger: Product back in stock
  ↓
Find contacts: Viewed this product
  ↓
Send WhatsApp: "The [product] you wanted is back in stock!"
  ↓
Send SMS: "Limited quantity available. Shop now: [link]"

Integration with Shopify

Automatic Order Confirmations

Connect Shopify to Msghub:

  1. Install Msghub app from Shopify App Store
  2. Authorize Msghub
  3. Set up automation:
    • Order placed → WhatsApp confirmation
    • Order shipped → SMS with tracking
    • Delivery → RCS with feedback request

Result: All orders automatically confirmed via WhatsApp in 5 seconds

Metrics & Analytics

Track Performance

Monitor cart recovery performance:

  1. Go Analytics → Campaigns
  2. See:
    • Sent: 1,000 messages
    • Delivered: 980 (98%)
    • Clicked: 234 (23.9%)
    • Converted: 34 (3.5%)
    • Revenue: $4,280

Optimize

  • Low conversion? → Try different discount percentage
  • Low delivery? → Check phone numbers
  • Low click? → Improve message copy

Best Practices

Personalization

  • Use customer name
  • Reference specific products
  • Include order number
  • Personalize discount amount

Timing

  • Send order confirmation immediately
  • Send cart reminder after 1 hour
  • Send delivery update when shipped
  • Send review request after 2 days

Compliance

  • Get consent before sending promotional messages
  • Include opt-out option
  • Respect DND numbers
  • Keep records of consent

See Also